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01
Context and challenge
In 2024, we combined digital campaigns with events and collaborations with event brands. Party Animals, Dirty Party, and Palma Events formed part of a strategy to strengthen the club’s identity and connect with audiences on the island and internationally.
02
GSW’s work
We tested different alternatives until we identified one of the keys: partnerships with event brands, reinforced by advertising campaigns, creative assets, and end-to-end strategy management.
03
Measured results
The results belong to separate actions within the collaboration: a traffic campaign, a video campaign, and the growth recorded on Instagram.
Results shown by separate action
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Link clicks
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Advertising spend
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Cost per click
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Video plays
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Initial capture rate
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Link clicks · Instagram
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Change shown by Meta
30 minutes to discuss your business and see how we can help.
Book a free consultation